Amazon’s foray into the streaming media market has been nothing short of impressive. After acquiring Twitch, the popular video game streaming platform, for $970 million in 2014, Amazon has continued to make waves with its streaming services. The latest news that was recently announced is Amazon’s deal with CNBC, where it will be paying a whopping $120 million for exclusive rights to stream 20 hours of live programming from the network each month for the next two years. This move is seen as a significant step forward in Amazon’s efforts to become a major player in the streaming space. In this blog article, we take a look at Amazon’s recent move and what it means for the future of streaming media. We also explore how this deal is indicative of how Amazon is becoming an increasingly powerful force in the business world.
Amazon’s Purchase of Twitch
1.In 2014, Amazon purchased Twitch, a live streaming video platform that primarily focuses on video gaming, for $970 million. As of February 2018, Twitch had more than 2.2 million broadcasters and 100 million monthly active viewers. The purchase of Twitch has helped Amazon expand its reach into the gaming industry and tap into a new market of online users.
2. Twitch was founded in 2011 by Justin Kan and Emmett Shear. The company raised $15 million in Series B funding in 2012, and then $35 million in Series C funding in 2013. In 2014, Amazon announced that it would be acquiring Twitch for $970 million. The purchase was completed on September 25th, 2014.
3. Since being acquired by Amazon, Twitch has continued to grow rapidly. In 2015, Twitch launched a new advertising format called “Cheering” which allows viewers to use special emotes to show their support for streamers during broadcasts. Cheering quickly became popular among viewers and has generated millions of dollars in revenue for Twitch.
4. In 2016, Twitch introduced “Pulse”, a social media platform similar to Twitter that allows users to follow their favorite streamers and see what they’re up to when they’re not broadcasting. Pulse has helped further engage the Twitch community and keep users coming back to the site even when their favorite streamers are offline.
5. 2017 was another big year for Twitch with the introduction of “Twitch Prime”,
How will this affect the average Amazon user?
The average Amazon user will not be affected by this deal.
Amazon to buy Twitch for $970 million
1.On Monday, Amazon announced that it would be acquiring Twitch, a live-streaming video platform popular with gamers, for $970 million.
2. This is a huge win for Amazon, which has been looking to expand its reach in the gaming industry. Twitch gives Amazon a ready-made community of millions of gamers and content creators, as well as a platform to promote its own games and services.
3. The acquisition is also a big coup for Twitch CEO Emmett Shear, who will now report to Amazon CEO Jeff Bezos. Shear said in a statement that “Amazon and Twitch optimize for different things,” but that the two companies share a passion for games and gamers.
4. The deal is expected to close later this year.
Why Amazon is buying Twitch
1. It’s no secret that Amazon has been eyeing the gaming industry for some time now. In 2014, they launched their own game development studio, Amazon Game Studios, and released a handful of titles for mobile and PC. But they’ve always been lacking a key ingredient: a live streaming platform. That’s where Twitch comes in.
2 .Twitch is the world’s leading live streaming platform for gamers, with over 100 million monthly active users. It’s where gamers come to watch and interact with each other as they play their favorite games. Amazon sees Twitch as a way to tap into the fast-growing world of gaming and eSports.
3. The acquisition also gives Amazon a new audience to sell its products to. Twitch users are highly engaged and spend a lot of time on the site. They’re also relatively young and affluent, making them an attractive target for advertisers.
4. So why did Amazon pay so much for Twitch? It’s all about potential. With Amazon’s deep pockets and vast resources, they could turn Twitch into the definitive live streaming platform for gamers around the world.
What this means for Amazon and Twitch users
When Amazon bought Twitch for $970 million in 2014, it was a bet on the future of live-streaming. And it paid off.
1. Today, Twitch is one of the most popular streaming platforms on the internet with millions of active users. It’s also a major source of revenue for Amazon, which has been reinvesting in the platform to make it even better.
2. The acquisition of Curse by Amazon means that Amazon now owns two of the most popular live-streaming platforms in the world. This gives them a significant advantage in the growing live-streaming market.
3. It also gives Amazon access to Curse’s vast library of gaming content and its large community of gamers. This will allow Amazon to further improve and expand Twitch, making it an even more powerful force in the live-streaming market.
Conclusion
The 120 million dollar Amazon/Twitch deal has been a huge win for both companies as well as the streaming industry. With Amazon’s experience in e-commerce and technology, Twitch is positioned to become an even more powerful player in the streaming sector of entertainment. This historic agreement marks another step towards creating a truly integrated digital media environment that will bring opportunities for both content creators and viewers alike. It also shows that tech giants like Amazon are taking steps to make sure they stay ahead of the competition by investing in innovative solutions.
