91% of individuals go to actual store websites for an online experience
This is a natural, rational point. The consumer will invest time exploring and looking for products/services, analyzing, checking price levels and warranty services. Consequently, organizations need to guarantee that current and potential shoppers approach and often update data on their sites and social media to discover and know their products. If they can’t locate the right content, the organization misses the opportunity to sell.
89% of buyers use search engines to settle on buying options
Some first-time buyers go to Google to explore an expected buy. To show up at the top of your business rankings, SEO needs to work effectively. Not only search engines but also users get engaged when a good social media strategy works for your brand. So if you utilize any social media platform, be it a Facebook fan page, YouTube, Twitter, or blog, you need to often update the data to play in the social media swag of search engine ranking.
62% of purchasers at last finish the decision to purchase in actual stores after researching online
As referenced above, in search engines, on sites, and in social networks, where buyers can look for data should have relevant content to meet their decision-making requirements and encourage great buying decisions.
72% of buyers trust online product reviews how they trust personal recommendations
Individuals for the most part trust others’ words on the web, so you need to build up a procedure to support more social media users to leave feedback on their products. A satisfied customer will always leave a positive comment on the service/product review section. Users often comment on reliable customer support, in warranty/out warranty services by manufacturers/distributors, replacement of the product or easy return policies, etc. These feedbacks and ratings come in handy for e-commerce stores and electronic product/service sites.
78% percent of consumers think that organizations’ social media posts impact their buying options
Interesting to add to this information is the way that 81% of buyers think that friends’ comments via social media will influence their buying conduct. It is also important to check online for the relevant offers by other competitors and existing offers before listening blindly to a friend.
As of now, shopper trust in traditional advertising is gradually declining. Truth be told, as per HubSpot insights, more than 75% of subscribers don’t accept traditional advertising based on data.
Organizations must post relevant and updated information on their social media and blog posts. So, when a customer researches a product/service using the internet, he/she will be able to find quality information.
Besides, you need to maintain the consistency of production, since when users come visiting, there is simply one opportunity to make a good connection and draw in customers to make the last buying decision.
What is After-Sales Support or Support following the sale of a product?
Customers provide after-sales support, sometimes called after-sales service after they purchase a product. Customer service and training can be provided by retailers, manufacturers, or third parties. Typical after-sales services include warranties, training, maintenance, and upgrades. An organization’s marketing strategy can also include after-sales support. The Geek Squad at Best Buy Co. and Apple Inc.’s AppleCare are two companies whose products people might search for based on their after-sales services.
After-sales service support: understand the terms
Customers can get the most out of their purchases and value through after-sales support. Education and training are required to take advantage of existing opportunities. Customer satisfaction and the ability to contribute to resale are the business rationales behind after-sales support. Happy customers tend to refer to others. A good after-sales service results in positive word-of-mouth for the company. Customer satisfaction and growth are hindered by poor after-sales support.
Support after the purchase of a product or service
An example of after-sales service is helping with the installation process (such as computers), providing free or discounted services (such as a new automobile or oil change in a paid service plan), or providing an exchange, return policy, or customer service number.
Following are some examples of after-sales support:
Support services for help desks and technical issues
After-sales support may be offered as a free service or as part of an overall service plan, such as the one offered by Best Buy Co. Service plans offered by Geek Squad. You may receive technical support for personal computers, mobile phones, software, machinery, and more through the help desk.
Live online support
Our real-time online support includes emails, chats, forums, and a social media interface (and monitoring) to address public complaints and criticisms. Repairs and returns may also be handled.
Lines of automated customer service
In addition to providing advice and solutions to common problems and questions, automated customer service lines can even address more complex problems. The use of automated responses and robots allows customers to receive support at any time, by phone or online, without needing to hire multiple human customer service representatives.
Resources for automated support
Among these are easy-to-access online solutions involving forums where customers can interact with other users or experts, ask questions, or search for answers.
The best practices for after-sales support
Now more than ever, customers can complain publicly about a bad experience they had with a product. As a result, companies need to ensure that their customers have a positive experience after a purchase is made. When customers are contacted early, product returns can be avoided and public complaints can be avoided, which can negatively impact public perception. Continual interaction should also be provided, allowing customers to confirm their decision to buy a product again if they change their minds. In addition, companies should make it easy for satisfied customers to share their experiences with their products through social media, such as by providing an opportunity to share reviews, ideas, and stories.